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This challenge of value sequencing on a homepage is a microcosm of how to value sequence throughout the entire funnel. Here’s an example. SolarWinds posted 25% year-over-year revenue growth by sequencing value to potential buyers in its funnel. The software company built a funnel that started with overall educational content (e.g., network monitoring fundamentals, IP configuration, etc.) with higher-value content behind a registration barrier. This showed the overall value of the company in its understanding of the industry.
One entrepreneur who started her entire business off of funnels to delight is Marie Forleo. In her funnel for the audio training “How To Get Anything You Want” she not only provides an hour-long training to help people, she follows it with a thank you page offering even more helpful tips and insider information, and delivers a series of automated emails providing the audio training and more information around overcoming your business obstacles.
Influencer marketing focuses on people with influence on or over a target market instead of focusing on the target market directly. By identifying the people who influence your potential mass market of customers, you can work at getting these people as showcase customers. They in turn will influence the mass market or at least the segment where they hold sway. This can be done on a professional basis, where you pay an endorsement to the influential person with a fee or a commission per sale, if you you can quantify that influence. In theory you should be able to enter in to an agreement where you pay the commission based on sales only. This is different to paying a celeb to wear your product, in the ‘hope’ that their followers would buy your product, much like Nike and Tiger Woods.
In addition to vocational occupations where I was able to do what I loved most - helping people, I have developed game apps and undertaken a variety of freelancing projects - amongst other things. But none of these jobs gave me the fulfillment I craved. I needed something bigger and better. So, I started a journey of self-education in a variety of different areas and began investing time and money. This enabled me to gain a deep understanding of the science and strategy that underpin marketing funnels, social media marketing, and different types of business models.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.